The brief was to develop a campaign that creates awareness, education for endometriosis (pelvic pain, and other reproductive issues), and to encourage
young people to seek help when they need it. The campaign heavily focused on the idea of busting myth’s in relation to endometriosis, in order to empower young women with knowledge. The campaign uses illustrations to grab people’s attention to create a stronger way to get the messaging across, and also relied on illustrations, colour and typography to create a modern, down-to-earth and empowering campaign and brand.